Austria
Austrians spent a record €12.5 billion online in 2025. See which payment methods belong at their checkout.
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Italy
Digital wallets represent 39% of Italy’s e-commerce value. Discover what Italians reach for when it’s time to pay.
Payment methods in Italy
Italy is one of Europe's fastest-growing e-commerce markets, with consumers increasingly choosing digital and account-based payment methods for online purchases. As online shopping continues to expand, offering the right mix of local and international payment options is essential for maximising checkout conversion. According to the Worldpay Global Payments Report 2026, digital wallets accounted for 39% of Italy's e-commerce transaction value in 2025, making them the country's most popular way to pay online.
Local and bank-based payment methods
International cards and wallets
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Croatia
Going local can make your checkout feel instantly more familiar. Discover how Croatian shoppers prefer to pay
Estonia
Digital-first country. Digital-first expectations. Discover how Estonian shoppers expect to pay online.
Germany
PayPal accounts for 28.7% of German online retail revenue. Explore how Europe’s largest e-commerce market prefers to pay.
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