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A key technological advantage of finby’s solution is its support for recurring payments directly via Apple Pay and Google Pay. While most standard market solutions limit digital wallets to one-off transactions, this integration allows readers to set up regular support without having to manually enter their card details even once.
The solution is also built on secure tokenization of payment data, enabling seamless processing of recurring payments without requiring readers to re-enter their details.
As a result, regular content support becomes a matter of seconds – without unnecessary friction, repeated form-filling, or disruption to the reading experience. This combination of simplicity and continuity is essential for the long-term sustainability of a voluntary contribution model.
Client
Denník Postoj is an independent Slovak media outlet focused on high-quality journalism and values-driven content. It operates on a voluntary contribution model, allowing readers to support the publication according to their own preferences.
This approach is becoming increasingly important for modern media. It gives readers the freedom to choose how and when they support content, while also strengthening the relationship between the editorial team and its community.
Challenge
Denník Postoj previously processed card payments through a payment gateway that redirected users away from the newspaper’s website during checkout. From a user experience perspective, this was a significant obstacle – the payment flow felt less seamless, took longer, and disrupted the consistency of the overall environment.
In a model where readers often decide to contribute impulsively while reading an article, every unnecessary step can reduce the likelihood of completing a payment. In online payments, details matter: once users find themselves in an unfamiliar environment or are required to take additional steps, the risk of postponing the payment “for later” or abandoning it altogether increases.
With the awareness that the vast majority of readers (82%) consume Denník Postoj content on smartphones, payment flow smoothness became a critical factor for sustainability. On mobile devices, every redirect or the need to search for a physical card represents a major barrier that often leads to early drop-off.
“It was important for us that readers don’t feel like they’re leaving our website. Today, payment is a natural part of reading an article, not a disruptive element.”
— Peter Balberčák, CEO, Denník Postoj
finby’s solution
Denník Postoj chose to implement the finby payment gateway to process card payments with a strong focus on speed, security, and the best possible user experience.
A major improvement was the integration of embedded payment fields. These fields can be visually customized to match the website’s design and the merchant’s requirements, ensuring that customers remain on the Denník Postoj website throughout the entire payment process. As a result, payments feel natural, visually consistent, and no longer require users to move to an external payment environment.
In practice, this means that payment becomes an organic part of the user journey – from the moment a reader feels motivated to support the content through to successful payment completion, without the psychological impression of “leaving” for another site. A consistent environment also strengthens trust, as users clearly perceive the entire process as taking place within a familiar and trusted brand context.
“When users don’t have to go anywhere else and everything happens directly on our site, the whole process is faster and easier. That’s absolutely crucial when it comes to supporting content.”— Peter Balberčák, CEO, Denník Postoj
One-click payments with Apple Pay and Google Pay
The solution also includes popular digital wallets Apple Pay and Google Pay, which Denník Postoj actively uses through the finby payment gateway.
Deploying Apple Pay and Google Pay via finby addresses mobile payments at a systemic level: it transforms the donation process from manual data entry into a single biometric authentication. With 82% mobile traffic, this is not just an improvement – it is one of the fundamental pillars of conversion.
Denník Postoj has also tested additional ways these wallets can enable even faster content support. For example, during a limited birthday campaign, a simplified payment scenario was temporarily deployed outside the standard checkout flow. In practice, this meant that readers did not need to enter a dedicated checkout or fill in card details at all. Payments could be completed instantly, at the exact moment when motivation to support the content was highest.
Voluntary contributions, recurring payments, and tokenization
Denník Postoj uses both voluntary contributions and recurring payments for regular supporters. To ensure long-term stability of this model, tokenization plays a crucial role. Payment details are securely stored in tokenized form, enabling smooth processing of recurring payments without requiring users to repeatedly enter their information.
Postoj – payment window
As Peter Balberčák, CEO of Denník Postoj, explains: “A unique element of the solution is the ability to set up recurring payments via Apple Pay and Google Pay as well, which significantly lowers the barrier to regular support – especially on mobile devices.”
For regular supporters, this means a simple, uninterrupted experience without repeated prompts. For the editorial team, it means more predictable revenue, which is essential for content planning and long-term project development.
Another practical benefit is the automatic renewal of payments when cards expire. This helps maintain contribution continuity and reduces the number of cases where users need to actively intervene or update their payment details.
Results
By implementing finby, Denník Postoj achieved a faster, more natural payment process that remains fully embedded within the newspaper’s website and visually consistent with its environment. At the same time, it unlocked easy payments via Apple Pay and Google Pay, including the ability to set up recurring payments without manual card entry.
The result is a modern payment experience tailored to reader behavior: enabling content support at the moment of decision, especially on mobile devices, while also facilitating long-term contributions without unnecessary friction. The combination of speed, consistency, digital wallets, and recurring payment support helps Denník Postoj strengthen the sustainability of its model and makes it easier for readers to support quality journalism.
